01
Before + After
Take a photo before you start and another from roughly the same angle when you're finished. Add a sentence or two about what the customer needed and what changed.
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15 Content Ideas for Home Service Businesses
Not sure what to post? Start here.
You don't need to post every day or constantly come up with something new. Here are 15 simple content ideas based on things already happening inside your business.
Pick one. Make the post. Come back when you need another idea.
Part 1
Show the Work
You already have content happening around you every day. Start with the work you're already doing.
02
Show a Job While It's Happening
Don't wait until everything looks perfect. Share a photo or short video from the middle of the job and explain what your team is working on.
03
Show Something Customers Normally Don't See
Give people a quick behind-the-scenes look at a part of your process that usually happens out of sight.
04
Show Your Favorite Tool or Piece of Equipment
What do you use all the time? Show it and explain in simple terms what it helps you do.
05
Tell the Story Behind an Interesting Project
Pick a recent job that had something different about it. What did the customer call you about? What did you find? What did you end up doing?
Part 2
Show What You Know
You answer questions and solve problems every day. Some of that knowledge can become great content.
06
Answer a Question Customers Ask All the Time
If you've answered the same question over and over, there's a good chance other homeowners are wondering the same thing.
07
Explain a Warning Sign Homeowners Shouldn't Ignore
What's something you regularly see that homeowners tend to put off until it becomes a bigger problem?
08
Clear Up a Common Misconception
What's something customers commonly believe about your service or trade that isn't quite true? Explain it simply.
09
Share One Seasonal Tip
What should homeowners be thinking about right now based on the season? Keep it practical and specific to your trade.
10
Explain What You Look for When You First Arrive
Share one or two things a professional notices when looking at a problem that a homeowner might not think about.
Part 3
Show the People
People want to know who they're inviting into their home. Give them a chance to know the people behind the business.
11
Tell People Why You Started the Business
Skip the corporate mission statement. What actually made you decide to start doing this?
12
Introduce Someone on Your Team
Use a real photo. Share who they are, what they do, and one small thing about them outside of work.
13
Show the Business Then vs. Now
Old truck, first job, first shop, old uniform, one-person crew, whatever you have. Show where you started compared with where the business is today.
14
Tell the Story of a Job You'll Never Forget
Funny, difficult, weird, rewarding or just memorable. Tell people what happened and why you still remember it.
15
Talk About Why You Still Care About the Work
After however long you've been doing this, what still makes you feel good about doing a great job for someone?
You don't need to turn into a content creator.
Your content doesn't always have to sell something.
Show your work.
Share what you know.
Let people get to know you.
That's a pretty good place to start.
Don't Want to Figure All of This Out Yourself?
That's okay too. I help home service businesses turn the work they're already doing into social media content that helps people get familiar with the business and the people behind it.