Based in Charlotte and working with home service businesses nationwide.
your-business.com
Who I work with
Built for the trades. Made for home service pros.
I work with general contractors, trade pros, and the people who show up, do the work, and keep neighborhoods and businesses running. If your company services homes, properties, or commercial spaces, we will get along. Curious how I approach marketing for general contractors?
HVAC
Plumbers
Roofers
Electricians
General Contractors
Remodelers
Painters
Landscapers
Lawn Care
Cleaning Services
Pressure Washing
Handyman Services
Flooring
Concrete & Masonry
Fencing & Decks
Pest Control
Garage Doors
Window & Gutter
Junk Removal
And more
Not on the list? If you are in a home service trade, chances are I can help. Reach out and let us talk.
Two ways I help home service businesses show up online.
Website Design
A professional website built around your business.
Your website is often where potential customers go before deciding whether to call, book, or request an estimate. I create modern, mobile friendly websites that make your business look credible, communicate what makes you different, and guide visitors toward taking action.
Consistent social media without managing it yourself.
Social media works best when your business regularly shows up in a way that feels genuine, useful, and relevant to the people you want to reach. I help local businesses stay visible through ongoing content and management that highlights the people, work, stories, and value behind the business.
I'd rather we both know upfront whether we're a good fit than find out three months in. My best clients are owners who are building something real and want a partner in it, not just a vendor. Here's the honest version of who that is.
We'll work well together if...
You care about your reputation and where your business is headed
You can share real photos and real material from your actual work
You're willing to let people see the human behind the business
You stay in touch, even when things get busy
You're open to ideas and trust me to do what you hired me for
We're not a match if...
You expect a guaranteed number of leads or sales each month
You're shopping purely for the lowest price
You want to stay completely invisible and post only graphics
You're inconsistent about sending content
You don't really care about growing your business
You expect instant results and aren't willing to give organic marketing time to work
Sound like your kind of partnership?
I lay out exactly how I work, what I need from you, and what you can expect from me on one page.
I can tell you how I work all day long. I'd rather let the people I've worked with tell you.
Google review
“If your looking for someone who will take the essence of your business and what you hold dear to your company than you must have Kara dragon and build your website.
She took exactly what we wanted to convey and through carefully selected text, photos and graphics she did exactly what we were looking for. Reach out to her and let her create, redo or tweak your site. She knows her stuff”
Jeffrey Feldstein
Google review
“Kara did a great job managing our social media and Facebook presence. She was reliable, easy to work with, and consistently kept our pages active with quality content.
We had a great experience working with Kara and would absolutely recommend her to any business looking for help with social media management!”
Kyle L
Google review
“Kara is wonderful to work with.
I've been working with her for over a year now. She grew the business 249% in 6 months this year alone.
Great content writer.
Your business will grow..trust the process.”
Small and home service businesses that want a more professional and consistent online presence.
Do you only work with businesses in Charlotte?+
Charlotte is home base, but I work with home service businesses beyond the local area as well.
How long does a website project take?+
Most projects take under a week to complete. Larger scopes or slower content turnaround can extend that, and you will always get a clear timeline before we start.
How many pages can my website include?+
Scope is set per project based on what your business actually needs. We will agree on the page count and structure upfront.
Can you redesign my current website?+
Yes. Complete redesigns are one of the most common projects I take on.
What information will you need from me?+
Details about your services, your customers, any brand assets you already have, and photos or examples of your work. I will send an organized request so nothing feels overwhelming.
How many revisions are included?+
Each project includes a defined number of revision rounds. You will see the exact number in your proposal.
Do you write the website copy?+
Yes. Clear copy is included as part of the website design service.
Is hosting included?+
Hosting is simple and affordable, and I will walk you through it during our consultation. If you already have hosting or a domain, we can keep using it. If not, I will help you get set up so nothing feels confusing.
What happens after the website launches?+
You will get a personalized walkthrough and clear guidance on next steps. Ongoing support can be added.
FAQ · Social Media
Questions about social media.
Which social media platforms do you manage?+
Instagram and Facebook. These are the platforms where home service businesses tend to see the strongest results.
How frequently will you post?+
Posting frequency is the same for every client since I offer one package for everyone. We will follow a consistent cadence designed to keep your business visible without overwhelming your audience.
Do you offer content shoots?+
Yes. I offer in person content shoots so you have fresh, real photos and video of your business, team, and work to build content around. It is one of the fastest ways to make your social presence feel authentic and unique to you.
Do I need to send photos and videos?+
Yes. Real content from your business makes the biggest difference. I will guide you on what to send and how to capture it.
Do you respond to comments and messages?+
I keep an eye on comments and messages and reply to the simple ones so nobody gets ignored. Anything about pricing, scheduling, or a specific job gets passed straight to you, since those conversations should come from your team.
Do you guarantee leads?+
No. The goal is a stronger, clearer, more visible online presence, not fabricated numbers.
Can I hire you for both website design and social media management?+
Yes. Many clients start with a website and add social media management, or the other way around.
How do I get started?+
Fill out the inquiry form or schedule a consultation. We will talk about your business and figure out the best fit.
Ready for an online presence that matches the quality of your business?
Tell me what you need help with, and I will explain the options clearly.
