7 Ways to Make Your Facebook Business Page Better

Go to your Facebook business Page and find the area where you can edit your Intro, Bio or Page details.

Someone should be able to quickly understand what your business does, but don't stop there.

Try to communicate what you do, where or who you serve, and something customers value about working with you. Think about the problems your customers want to avoid or something you genuinely do differently.

Instead of: “Residential & commercial painting serving Charlotte, Matthews and Mint Hill.”

Try: “Interior & exterior painting in Charlotte, Matthews & Mint Hill. Careful prep, clear communication and a clean home when we're done.”

Or: “Helping Charlotte area homeowners update their homes without the mess and headaches that can come with painting projects.”

The point isn't to copy these examples. It's to make your description say something more meaningful than “we paint houses.”

Go to the area where you edit your Page or business information and look for the Service Area field.

Facebook's menus can vary by Page setup, device and current interface. Focus on finding the field where Facebook lets you list the cities or areas you serve.

Someone shouldn't have to message you just to ask, “Do you come to my area?”

Make sure the locations reflect where you actually want work now, not necessarily where the business operated several years ago. When Facebook allows multiple areas, use them for the primary cities and communities you serve. You can also reinforce your main service areas naturally in your Intro or About information when it makes sense.

A Charlotte area contractor might list:

Look at your Page's contact and business information and its main action button.

Check the information a potential customer would actually use:

Businesses change websites, phone numbers, hours and contact methods, and Facebook sometimes gets forgotten. Also check the main Page button. If someone taps it, does it take them somewhere useful?

If your preferred way to get new estimates is through your website, make sure your Page isn't sending people to an outdated page or making them hunt for the correct link.

Look at the information immediately visible near the top of your Page:

This is someone's first impression. Your logo is perfectly fine as a profile picture, but everything around it should help someone understand the business they're looking at.

Your cover photo could show your work, your team, your trucks, a finished project or another real image that makes sense for the business. It does not need to be an elaborate marketing graphic.

If you own a deck building company, a strong photo of a completed deck or your crew working can tell someone much more than a generic stock image of a house.

Scroll through your recent posts and photos.

How long does someone have to scroll before they see an actual person from your company?

Your projects matter, but customers aren't hiring a logo. They're hiring you and the people who are going to show up at their home. You don't need professional headshots or perfectly produced videos. Normal photos of you or your crew doing the work are useful.

Instead of only photographing the finished kitchen, deck, landscaping project or HVAC installation, get one photo of you or your team with the work too.

Scroll through your five most recent Facebook posts.

Don't worry about likes or follower counts right now. Look at what you're actually saying.

If every post is some version of “Another job completed,” “Call today,” “Free estimates” or “Message us for your next project,” you're repeatedly asking people to hire you without giving them many reasons to know anything about the business.

Your posts can also show your work, answer customer questions, explain something interesting from a job, introduce your team or share something you've learned from years in the trade.

Instead of: “Another bathroom remodel complete! Call us for your free estimate.”

You might briefly explain what the homeowner wanted to change, what you did or something interesting about the project. You don't need to write an essay. Just give people a little context.

Look at the places someone would use to contact you:

Imagine someone has looked through your Page and decided, “Yeah, I might want these people to come give me an estimate.” What do they do next?

Call you? Send a Facebook message? Visit your website? Request an estimate? You don't need five different instructions competing for attention. You just need to make it easy for an interested customer to take the next step.

If you want people requesting estimates through your website, make sure the website is easy to find and the Page button supports that path. If phone calls are how you prefer to handle new customers, make sure the phone number is correct and easy to access.