Websites built for contractors and home service businesses.
Professional websites built to help every kind of customer, homeowners, property managers, facility teams, and commercial clients, quickly understand what you do, trust your team, and book the job. Designed to feel as dependable as the work your crews put in every day. New to this? My home service website guide covers the basics.
Based in Charlotte, NC, I work with general contractors and home service businesses locally and nationwide.
One conversation. No pressure. We'll figure out if a new site is actually the right move for your business.
done right the first time.
A few signs it's time for a new website.
You don't need every one of these to be true. Even one is usually enough to be quietly costing you customers.
It looks like it was built years ago
Design trends move quickly. A dated website makes even a great business feel behind the times.
It's clunky on a phone
Most people find you from their phone first. If the mobile experience is rough, they rarely stick around long enough to see the desktop version.
You avoid sharing the link
If you hesitate to send your website to a serious lead, that hesitation is telling you everything you need to know.
It doesn't explain what makes you different
Visitors shouldn't have to guess what you do, who you serve, or why you're worth choosing over the next option.
What a real website actually does for your business.
Customers trust you before they call
Real photos of your crews, your trucks, your finished work, plus reviews and license info, right where new customers look first, so they're already sold by the time they reach out.
A clear reason to choose your company
Your specialties, service areas, response times, and what sets your crew apart are front and center, not buried behind stock photos and generic 'about us' copy.
Booking a job is one tap away
Click-to-call, quote request forms, and service-area CTAs on every page, sized for the phone screen most of your customers are searching from.
A website that matches your workmanship
The site finally looks like the company behind the trucks, polished, organized, and dependable, so homeowners and commercial buyers don't second-guess hiring you.
Everything your site needs to do its job.
Not a menu. A short list of the pieces I bring together into a website that actually feels like your business, and works the way a small business owner needs it to.
Custom Website Design
A site built around the way your business actually runs, your services, service areas, financing, emergency hours, not a template that's floating around every plumbing directory.
Website Redesigns
For established general contractors and home service businesses whose current site is scaring off leads. Same phone number, same great crew, brand new first impression.
Mobile Responsive Layouts
Most of your leads Google you from a driveway or a parking lot. Every page is designed to load fast and be easy to tap on a phone before it ever gets touched on a laptop.
Website Copywriting
Clear, straightforward copy in the words your customers actually use, no fluff, no industry jargon, no talking down to the homeowner or the property manager reading it.
Service Pages & Project Galleries
A dedicated page for every service you offer plus a gallery of real jobs, before-and-afters, installs, repairs, so people see proof, not promises.
Contact Forms & Call CTAs
Click-to-call buttons, quote request forms, and 'schedule service' CTAs placed exactly where a homeowner or property manager is ready to reach out.
Service Area & FAQ Sections
Cities and neighborhoods you serve, answers to the questions your office already fields daily, pricing, warranties, emergency response, cleared up before they ever call.
Local SEO Foundation
Proper page titles, headings, service-area pages, and schema so Google understands you're the plumber, roofer, HVAC pro, or cleaner in your city, not just another business.
Domain & Launch Support
I handle the technical side, connecting your domain, hooking up Google Business Profile, testing every form and phone link, so you don't have to think about any of it.
A simple process, from first hello to launch day.
Consultation
We talk about your business, your customers, and what your current site isn't doing for you. No pressure, no pitch.
Scope & plan
You get a clear outline: pages, timeline, what I need from you, and what happens at each step. Nothing hidden, nothing vague.
Design & build
I design the site, write the copy, and share progress along the way. You give feedback in real revision rounds, not endless back and forth.
Launch & support
Once approved, I handle the launch and stay available for questions afterward. If anything needs a quick tweak, you know where to find me.
Simple pricing. No mystery quotes.
Pick the level that fits where your business is right now.
Starter Website
Best for businesses that need a clean, professional website that makes them look legit and makes it easy for people to contact them.
- Custom website design
- Up to 4 core pages
- Website copywriting
- Mobile-friendly design
- Services section
- About section
- Contact page
- Reviews or testimonials
- Small photo or before-and-after gallery
- Simple contact form
- SEO Essentials
Page titles, descriptions, headings, and search-friendly technical basics.
- Domain connection
- Hosting setup help
- 1 round of revisions
Best fit if: You mainly need a professional online presence that clearly explains what you do and gives people an easy way to reach you.
Start My WebsiteBusiness Website
Best for businesses that want a more strategic website built to help turn more visitors into calls, quote requests, or inquiries.
This option goes deeper than just making the website look good.
- Up to 7 pages
- More strategic website structure
- Conversion-focused website copywriting
- Stronger calls to action
- Multiple service sections or service pages
- Local and service-area focus
- Custom quote or estimate form
- Reviews and trust-building sections
- Project or before-and-after gallery
- Basic SEO Setup
SEO Essentials plus service and location wording, internal linking, Search Console setup, sitemap submission, and indexing requests.
- Stronger internal page structure
- Mobile-friendly design
- Domain connection
- Hosting setup help
- 2 rounds of revisions
Best fit if: You want your website built more intentionally around trust, local visibility, and getting more people to take the next step.
Build My Business WebsiteCustom Website
Some projects need more than a standard website package.
Custom pricing may apply for:
- Ecommerce
- Online booking
- Memberships
- Advanced integrations
- Large website migrations
- Large blog migrations
- More complex SEO work
- A large number of pages
- Custom functionality
- Anything outside the normal website scope
- Post-launch support based on the project's scope, included in your custom proposal
Good to know: If your project is more involved, I'll put together a custom scope and price based on what you actually need.
Get a Custom QuoteEach website package includes the features listed at its advertised price. Projects requiring additional pages, advanced functionality, or work outside the standard package scope are quoted separately.
Your Website Doesn't Stop at Launch.
Once your website is live, things change. You might have new project photos, updated services, or business information that needs adjusting. That's why I include complimentary content updates with my website packages.
Starter Website $900
6 Months of Complimentary Website Updates
- 2 quarterly content update rounds
- Up to 30 minutes per round
Business Website $1,500
12 Months of Complimentary Website Updates
- 4 quarterly content update rounds
- Up to 30 minutes per round
Complimentary updates cover small content changes, such as updating text, replacing existing photos, or changing business information. New pages, redesigns, new functionality, and major structural changes are not included.
Update rounds are requested by you and do not roll over. Post launch support for Custom Website projects is determined by your individual proposal.
What Every Website Includes
- ✓Easy-to-use design
- ✓Mobile-friendly design
- ✓Professional layout
- ✓Clear contact options
- ✓Built around the actual business
- ✓Domain connection
- ✓Technical setup handled for you
You do not need to write the website yourself. Copywriting is included.
Payment
Most website projects are split into two payments:
The first payment reserves your project and allows the build to begin.
Timeline
Larger or more custom projects may take longer. The clock starts once I have everything I need from you.
Not Sure Which One You Need?
You don't have to figure that out on your own. I'll recommend the simplest option that fits what your business actually needs. You won't be pushed into a bigger website just for the sake of spending more.
Let's Talk About Your WebsiteWhat Website Clients Have Said
“Kara did a great job working with me within my budget, and creating a beautiful and functional website. I’m not tech savvy so I appreciated her confidence and know-how. She’s good. You should hire her.”
“If your looking for someone who will take the essence of your business and what you hold dear to your company than you must have Kara dragon and build your website. She took exactly what we wanted to convey and through carefully selected text, photos and graphics she did exactly what we were looking for. Reach out to her and let her create, redo or tweak your site. She knows her stuff”
A website should work for you, not the other way around.
Your website should sell for you, even when you're on a job site or asleep.
It should look like a company you'd want to hire.
It should say what you do in the first five seconds.
It should make people want to call, not click away.
You shouldn't have to become a designer to get any of that.
What people usually ask first.
How long does a website project take?+
Most projects wrap in two to three weeks. Some finish sooner, and larger scopes can take a little longer. Either way, you'll always get a clear timeline before we start.
How many pages will my site include?+
Scope is set per project based on what your business actually needs. Some sites are three pages, others are ten. We agree on the structure before design starts.
Do you write the copy for me?+
Yes. Clear copy is included as part of the website design service, and I'll ask the right questions so it sounds like you and speaks to your customers.
Can you redesign my current website?+
Yes. I treat every redesign as a brand new website. Starting fresh is faster and turns out better than trying to rework an old platform, and if there's anything from your current site you want to keep, I'll carry it over to the new one.
Will my website work on mobile?+
Every site is designed mobile first. Most of your visitors are on a phone, so that experience is treated as the priority, not the afterthought.
What do you need from me to get started?+
Details about your services, your customers, any brand assets you have, and photos or examples of your work. I'll send an organized request so nothing feels overwhelming.
What happens after launch?+
You're not left to figure it out on your own. If questions come up or something needs a small tweak, I'm here. Ongoing support is available whenever you want a hand keeping the site fresh.
Will I own my website?+
Yes. Once your project is completed and paid for, you own your finished website and have full access to your own website account. Your website is never kept under my account.
Who pays for hosting?+
You pay for your own hosting directly through your hosting provider. Hosting fees are separate from my website design price, and I help with the initial hosting setup as described in your package.
Can I keep my existing domain?+
In most cases, yes. As long as you have access to your domain, I can connect it to your new website. If you'd rather start fresh with a new domain, I can help with that too.
Let's build a website your business is proud to share.
One conversation is enough to figure out if a new site is the right next step. If it isn't, I'll tell you.