Social media that keeps your business visible.
Stay active, build trust with local homeowners, and show the real work happening behind your business, without having to write every post yourself.
Based in Charlotte, NC, I work with home service businesses locally and beyond.
One relaxed conversation. No pressure and no jargon.
It's not about chasing likes. It's about being the business people already trust before they ever call.
When someone in your town needs what you offer, they check your page. What they see in those thirty seconds decides whether they reach out, or scroll past to the next name on the list.
The reason it never quite sticks.
Most local business owners already know social media matters. Staying consistent while running the whole show is the part that never quite works out.
You run out of ideas by week two
The first few posts feel easy. Then the well runs dry, and staring at the app becomes another thing on the list.
You start strong, then quietly stop
A great push for a couple of weeks, then a busy season hits and the page goes silent for a month or three.
You're too busy actually running the business
You're on job sites, on calls, and with customers. Sitting down to plan content is the first thing to get cut.
Your online presence doesn't match your real work
You know your business is good. The page just doesn't show it, so new customers can't tell either.
People connect with people.
The strongest local pages don't feel like ads. They feel like a real person, doing real work, quietly showing you why they'd be the right choice.
People connect with people
The strongest local pages don't feel like ads. They feel like the person behind the business finally showing up online.
Consistency beats perfection
Showing up steadily for months is what builds trust. One viral post can't do what a year of showing up will.
Show the work, not just the pitch
Real projects, real customers, real stories. That's what makes people stop scrolling and remember your name.
Post with a reason
Every post has a job, whether that's teaching, reminding, showing off great work, or making it easy to reach out.
Real work, real stories, real reasons to follow.
Every post below is shown the way it ran, the graphic itself plus the full caption written to go with it.
Everything that keeps your page alive and working.
Here's what I take off your plate.
Content Strategy & Planning
Intentional content built around your business, your customers, and what you want people to understand about your company. Not posting just to fill a calendar.
Facebook + Instagram Management
A consistent presence managed for you, so social media doesn't keep falling off your plate.
Captions & Messaging
Thoughtful messaging built around your real work, expertise, people, customer experiences, and what makes your business worth remembering.
Content Direction
You'll know what kinds of photos, videos, projects, and everyday moments are worth capturing, instead of constantly wondering what to send me.
Profile Optimization
Keeping the important parts of your social presence clear, current, and easy for potential customers to understand.
Local Visibility
A strategy built around helping your business stay visible and familiar within the market you actually serve.
Simple pricing. No long term contract.
Your exact monthly investment depends on the level of local coverage and overall scope your business needs. We'll agree on your price before we start, so you know exactly what you're paying.
No long term contract
You're not committing to six or twelve months just to find out whether we're a good fit.
Built around your market
A business focused on one local area doesn't need the same level of coverage as a business trying to stay visible across a much larger market.
Building familiarity and credibility doesn't happen overnight. This service is best for established businesses that understand social media is a long term part of building a stronger local presence.
This works best when we're both in it.
Social media works better when I have a real business, real people, and real work to build the strategy around.
- You already have an established business and real work to show.
- You're willing to show the people behind the business.
- You can send photos and videos from jobs when you're able.
- You're open to an intentional strategy instead of simply wanting random posts every day.
- You understand that familiarity and credibility are built over time.
- You want someone you can trust to manage the strategy without needing to micromanage every post.
You don't need to be a content creator
No fancy cameras, and no filming yourself talking every day. Just send what's already happening: job and project photos, the team, the owner, simple videos, and everyday moments. I handle the strategy, messaging, and management. I just need access to the real business to market the real business.
You're looking for guaranteed leads, overnight results, viral content, or simply the cheapest way to keep a Facebook page alive.
What Social Media Clients Have Said
“Kara did a great job managing our social media and Facebook presence. She was reliable, easy to work with, and consistently kept our pages active with quality content. We had a great experience working with Kara and would absolutely recommend her to any business looking for help with social media management!”
“Kara worked on our marketing campaign for over a year and did an excellent job with our Social Media platforms- posting content, creating organic posts as necessary, and editing info/pics sent to her in order to create video shorts. She also did a great job of keeping our content consistent across several social media platforms. I would highly recommend Kara.”
A quieter, more personal approach to social media for home service businesses.
No dashboards to log into. No trends to chase. Just a steady, thoughtful presence for your business, run by someone who genuinely cares whether it works.
Content strategy is the foundation. Everything people see is built on top of it. Without one, you're not marketing. You're just posting.
Kara
Personalized, not templated
No copy paste posts. The strategy and messaging are built to sound like your business and the way you actually talk, so customers feel like you wrote it.
Built for home service businesses
HausPro Digital specializes in helping home service businesses and general contractors strengthen their local online presence, and understands how the people who hire you decide.
Quality over volume
More posts don't automatically mean better marketing. The goal is intentional, useful content and genuine stories from your real work, shared consistently over the long run.
From quiet page, to the business people remember.
- • A last post from months ago
- • No sense of who's behind the business
- • A grid of random photos with no story
- • Customers unsure if you're still operating
- • Great work happening off camera
- ✦ A steady, warm page that feels alive
- ✦ Real stories, real projects, real people
- ✦ Captions that sound like you talking
- ✦ Familiar before the first phone call
- ✦ A quiet salesperson working every day
A simple rhythm, from first hello to your first post.
Consultation
We talk about your business, your customers, what you've tried before, and what a great outcome would actually look like.
Content Foundations
You send over photos, videos, and any moments you've already captured. I turn them into a starting library we can build from.
Content Goes Live
Posts start rolling out on a steady schedule, in your voice, with clear reasons behind each one.
Refine and Grow
Each month we look at what's landing, what your audience is responding to, and where to lean in next.
The things people usually ask first.
How much does social media management cost?+
Social Media Management starts at $500/month. Your exact monthly investment depends on the level of local coverage and overall scope your business needs. We'll agree on the price before we start.
Do I have to sign a long term contract?+
No. You're not required to commit to a six or twelve month contract. Social media works best with consistency over time, but I don't believe you should have to stay because you're trapped in a long agreement.
How often will my business post?+
Most businesses land around 2 to 3 posts per week. The exact rhythm depends on your business, the content available, and what makes sense for the strategy.
Can you guarantee leads?+
No. Social media is one part of your overall marketing, and I won't promise an arbitrary number of leads or sales. My role is to help your business consistently show up, communicate what makes it worth knowing, and build a stronger presence in the market you serve.
Do I need to provide photos and videos?+
Yes. You're already capturing gold on the job, so a steady stream of photos and short clips from your phone is more than enough. I turn what you send into polished, on brand content.
Can you write all of my captions?+
Absolutely. Captions are always included. I take time upfront to learn how you talk about your work so the posts genuinely sound like you.
Which social media platforms do you manage?+
Facebook and Instagram. Those are where home service businesses tend to see the best return, and I like to focus deeply on doing them well.
Can I approve posts before they go live?+
Yes. You'll always have the chance to review content ahead of time, so nothing goes out that doesn't feel like your business.
How do we communicate?+
We stay in touch monthly so you always know what's going out and what's coming up next. If anything comes up in between, text is the easiest way to reach me and I'll get right back to you.
Do you work with businesses outside Charlotte?+
Yes. I'm based in Charlotte, North Carolina, and work with home service businesses across the country. Everything happens remotely with regular check ins.
How do I get started?+
Book a consultation. It's a low pressure conversation to see if we're a good fit, and to figure out what kind of support would actually move the needle for your business.
Let's make your business the one people already trust.
One conversation is enough to see if this is the right next step. If it isn't, I'll tell you straight.